Posts Tagged ‘Popsci’

Generally, social media tools give you the power to connect to people, organizations, and companies that you want to follow or support, but it is usually impersonal, not face-to-face and you can create relationships without ever meeting. Some people believe that social media is much too computer based and it takes away from meeting people the “old-fashioned” way.

The Swedish mobile software and design firm, The Astonishing Tribe (TAT), is attempting to bridge this gap with a new facial recognition application available for Android phones that will allow you to take pictures of individuals on your phone and through your app you can search which social networking sites that individual is participating on and gain access to their information.

The new app is called Recognizr. There is a lot of controversy over privacy issues and opposition to this application, but according to TAT, it can only work if both parties have subscribed to the service and you can set specific privacy levels. Privacy concerns also bring up the issue that if you do not want people in social media networks or the Internet to have access to information posted, you should not post it at all.

How does this relate to organizations? Well, Recognizr is available for cell phone manufacturers and cell service providers to buy and distribute to their users; meaning this can generate better user experiences for their customers. You can also, when meeting people in person, take a picture of them and directly to connect to them on their networks. So whether you make a new friend or you are at a business meeting with a guest speaker, you can instantly begin your social media relationship.

Popsci explains how it works with augmented identity, but the video below seems to be the best visual demonstration.

Facebook is also using a similar application using facial recognition where it will search your friends and your networks for pictures with you in them and will tag them for you. It will also tag pictures of your friends and find “unknowns” in your network. This application is called Photo Finder; it follows the privacy settings already set to your Facebook page and also only allows people to see the auto-tagged pictures if they are using the application as well.

Do this mean that, if not now, that our future employers can search our name and see all of the pictures that have been “untagged” if our privacy settings are not as tight as they should be?


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